Alex Mandossian, Joe Polish – Stick Strategy Secrets

Stick Strategy Secrets

Discover the Fastest, Easiest, Most Enjoyable Ways to Generate Repeat Business, Win Referrals, and Increase Your Revenue and Profits

Stick Strategy Secrets™ is a 6-module training program. When you enroll, you’ll get instant access to all training materials. Take a look at some of the powerful lessons and strategies you’ll learn in each module.

Module 1: No-Staff Selling System & Automatic Lead Generation

Talking to prospects can quickly hog up hours of your day, particularly if you have to spend time educating prospects about what you do and answering the same questions time after time.

During this module, you’ll learn strategies to educate and pre-qualify customers using 16 different automated tools. End result? You’ll have more time to take care of paying customers. Discover:

• The 2 most important types of recorded messages to test (don’t worry – we even provide the script for you to make this super-easy)
• The hidden benefit that will come once you systematize your marketing system (Hint: your family will thank you for it!)
• Shockingly easy ways to increase the number of leads that are coming into your business
• What your prospects really want … and how giving this to them will make them more likely to buy from you
• The 2-step process that allows you to sell without selling
• The real reason prospective customers shop on price (hint: ultimately, YOU are at fault) … and how to change the criteria they use when making buying decisions
• How to adjust the way you deliver information when selling so that prospects let their guard down
• How a simple sticker can slash your product refund rate in half virtually overnight … and more importantly, what happens in your customer’s mind to make this elegant solution work so well
• The hands-down most important question to ask first when returning a prospective customer’s call … and how making this vital change will save you hours of otherwise-wasted time
• The key differences between H.A.L.F. and E.L.F. marketing strategies … and how converting to the latter will increase your profits and peace of mind
• What most marketers don’t understand about building relationships with customers … and how mastering this concept will increase the value and length of customer relationships
• How long a 24-hour recorded message should be (I guarantee you’ll be shocked)
• Why prospects will thank you for requiring them to jump through a few hurdles before they hire you
• The unusual bonus to offer to customers to increase the length of their relationship with your company (hint: it has virtually nothing to do with the added value they get from using this resource)
• The clever way to use eavesdropping to generate more sales and lower your return rates
• The best type of information to get prospects to call you for … and what never, ever to call this item
• The 5 magic words that will automatically increase the number of calls you get from prospective clients

Module 2: Fax-Voice Broadcasting & Proven Script Templates

Faxes and voice broadcasts (pre-recorded messages) are powerful – yet often overlooked – marketing tools. During this module, you’ll discover 30 different ways to use fax and voice broadcasts to promote to and pre-qualify prospects, as well as how voice broadcasting differs wildly from the more common (and annoying) auto-dialed telemarketing.

Not sure you want to use fax or voice broadcasting? No worries (though we think you might change your mind after going through this module)! You’ll learn how to adapt the specific strategies we teach to other media if you choose. Discover:

• The truth about whether long copy or short copy is best (we’ll tell you the only thing that is guaranteed to NEVER work)
• The one quality that makes good marketing great (most people don’t do this … and as a result, they overlook tactics that could transform their marketing results)
• Why boxing can help you become a better marketer (taking this approach practically guarantees you’ll boost your sales … without increasing your costs much)
• How to get paid thousands of dollars for your consulting … without ever having to talk to a single client
• The most important day of the year (at least, according to your clients and students) … and how to leverage this to build a stronger relationship
• A below-the-radar way to warm prospects up to the idea of attending a seminar or bootcamp (best of all, other people will be doing much of the pre-selling for you)
• Deliver a service? Try this technique to help clients squeeze even more value from their investment … and build a ton of goodwill in the process
• Do appointment cancellations wreak havoc with your schedule? Here’s a proven way to fill empty slots in your calendar quickly
• The only prerequisite you must be able to meet to be successful at voice broadcasting (get ready to generate returns on your investment as high as 100:1)
• The critical difference between voice broadcasting and auto-dialing – this is essential if you don’t want to anger people by calling them
• The potentially deadly error that most marketers make when communicating with prospects vs. customers (fix this and you’ll almost instantly boost your profitability)
• Discover the response-killing no-no’s to avoid when choosing web site URLs … and what to do if your preferred URL is already taken
• Are your prospects overwhelmed with advertising messages? Here’s what to add to your marketing funnel to get more people reading your messages – especially if you publish a newsletter
• Why most people who use voice or fax broadcasting fail miserably – discover the biggest mistakes to avoid and the underlying principle that, if you follow it, practically guarantees your success
• What to offer – and how – to scoop up more abandoned sales (we’ll give you a tried-and-proven script that makes once-lackadaisical customers frantic with worry at the idea of not getting through)
• An easy way to get affiliates motivated to promote your products, services and events … for pennies
• The essential formatting tip that can transform your marketing results when sending faxes (if you’ve ever had disastrous results, this could easily be the problem – good news, you can fix it in seconds)
• The right (and highly profitable) way to use fax broadcasting with high-end clients

Module 3: Client Bond-Builders and Snail Mailing for Dollars

Your customers face dozens of choices when it comes to selecting the products and services you provide. During this session, you’ll discover 24 top-secret strategies for bonding with your clients using direct mail. You’ll not only be their #1 choice … they’ll be more likely to refer friends and colleagues to you, too.

Warning: This module will give you a serious edge over your competitors. Most companies overlook the importance of bonding with existing clients because they’re too focused on finding new customers. Employ even a handful of these proven bond-builders, and you’ll create customers for life.

• How to get customers to pay you for the bonus gifts you offer when promoting products, services or events
• Speaking at a seminar? Use this low-cost tool to generate more back-of-the-room sales at the event
• How to properly set the context of any free offer you make … so prospects respond in droves and cherish what you give them
• How to ethically train customers to buy … and create a positive change in the world at the same time
• An amazing way to thank customers for their business (do this exactly as we show you … and they won’t get mad if you ever mess something up)
• An easy way to reactive old clients for less than a quarter
• What you must get customers to do first before you can ever hope that they’ll buy from you again
• A proven 3-part formula you can use to communicate with clients after a sale … and one of the best methods for contacting them (tip: it’s NOT e-mail)
• Want to find the best prospects for your business? Discover the rule that marketing legend Joe Sugarman uses to cultivate the best leads
• Why irritating your prospects can actually be good for business (if prospects don’t seem to pay much attention to your marketing messages, you do not want to miss this!)
• A respectful – and effective – way to get clients with past-due invoices to pay their bills … without resorting to a collection agency
• How to reactive past clients that you’ve ignored with a simple 2-page letter (this model has produced response rates as high as 28% in some industries)
• The single-most important piece of communication you should send if you offer your own seminars, workshops or bootcamps
• How to grab prospects’ attention in a crowded marketplace (see what’s been proven to work in even the most competitive industries)
• The more senses you involve, the more effective your marketing will be – discover the sense that most people forget about and 2 creative ways to involve it
• The key rule to keep in mind when evaluating whether or not you can afford lumpy mail promotions
• 3 ways to generate interest in your seminars, bootcamps and other speaking engagements
• Affiliate marketing can help you generate a lot of business … but you must understand this one rule first to do well

Module 4: The Social Proof System for MORE Sales & Profits

When customers are uncertain, they look to the people and environment around them for clues about how to feel and act. This is called “social proof.” During this module, you’ll discover ways to employ social proof to gain credibility and trust with prospects and clients. The best part? All 36 tactics can be put on auto-pilot.

• 12 strategies you can use to employ social proof in your marketing
• The surprising source of some of the best copy you can ever find (hint: it won’t be written by you or a professional copywriter)
• The social proof strategy that everyone uses … but most take for granted (you’ll also discover 5 “secret ingredients” that will amp up the pulling power of this approach)
• Why conditional guarantees aren’t all bad … and when using one can motivate customers to take action
• 4 things to incorporate into your website to super-charge your testimonials (these are especially important if your prospects tend to be skeptical about written testimonials)
• What spoiled produce can teach you about marketing … and how to apply this insight to generate more (and more powerful) testimonials
• The thing that most business owners do in an attempt to provide good service … but that actually inhibits their business growth
• An innovative way to use surveys to excavate social proof you can use to sell more products, services and events
• The best time and place to snag video testimonials from clients … and how many marketers mess this up
• 36 different tools you can use to provide social proof to prospects and customers … and the type that is most effective
• Don’t want to be at the mercy of your customers’ way of deciding whether or not to buy from you? Make sure you have this in place
• The 3 types of customers every business has … and which are most likely to give you rave reviews
• Why disloyal customers are sometimes your best customers … and what will give you the best advantage at winning their business
• Why “time is money” is a myth … and what you should be focused on instead if you want to maximize your income and your time off
• How to turbo-charge the photos that accompany your client testimonials (not only will this make the rave reviews more powerful … it will grab more attention, too)
• The #1 most important thing to do if you ever host your own events (this is key whether you have 30 people in the room … or 300)
• The 2 things you absolutely must do if you want to squeeze the most relaxation and rejuvenation out of your days off (warning: these will seem counter-intuitive … but they actually make clients respect and want you more)
• The wildly creative way to spur customers into implementing more of what you teach them … and then giving you killer testimonials to incorporate into your marketing

Module 5: Referral Maximization & PR Money Machine Secrets

Most business owners focus on marketing and prospecting when they want new clients. Savvy entrepreneurs like you focus instead on generating more referrals. During this session, you’ll discover 24 tested tactics to generate more referrals … none of which require you to pick up the phone and ask.

• The popular saying that will help you gauge your ability to effectively generate word-of-mouth advertising
• The most important thing you should do when thanking clients for referrals if you want them to continue sending customers your way
• 4 habits you must cultivate in yourself and your business if you want clients to feel safe, comfortable and confident sending business your way
• The often-overlooked reason that referrals are great for your business (this is the real reason celebrity endorsements work so well)
• 2 categories of rewards you can use to thank clients for referrals … and how to tell which one will work best for your business
• A clever way to get more referrals simply by doing most of the work for your clients (as a bonus, you’ll naturally discover if they are dissatisfied with any aspect of their experience with you)
• Worried that stick strategies will take up too much of time, even when they’re automated? Here’s the easiest solution
• The key guideline to remember if you don’t want your products or services to be treated like commodities (all successful business – from Chuck E. Cheese to Disneyland – live and breathe this rule)
• What you’ll need to do to generate referrals if you don’t have a world-class product or service, discipline and follow-through abilities (don’t worry, not everyone does … but you can still make referral marketing work for you)
• Why “pretty is sticky” … and how to apply this concept to online and off-line marketing pieces
• The commonly overlooked stick strategy that every retailer is using … whether they realize it or not
• What savvy teens and rock stars can teach you about referral marketing (plus, you’ll learn a quick tip for increasing your “cool factor” among the younger generation)
• How to get raving fans to pay you for your marketing (once they’re on board, they’ll generate word-of-mouth marketing for you around the clock)
• The courteous (and clever) way to entice one individual into giving you multiple referrals
• The one strategy that you should NEVER use if you get angry or resentful when people don’t follow through (although highly effective, there’s a chance unscrupulous people will take advantage of you)
• 2 rules to follow when writing emails (using these to start your emails will automatically prepare your readers to buy)
• How to leverage the work you do as an affiliate to promote other experts’ products … and why this strategy will ultimately generate more sales of your own products and events
• The 4 I’s that will help you make more money … and have more fun while doing it

Module 6: Direct-Response Networking for Dollars (Turning Pro)

Vendors are the #1 source of hyper-qualified, pre-sold prospects. Discover the 12 key attributes to look for when selecting vendors … and how to automatically monetize the professional relationships you make.

• The 4 most important things to do – even if you’re using only 1 stick strategy – to maximize profits and minimize losses
• The guerrilla approach to evaluating vendors that you’re considering doing business with
• It’s smart business sense to outsource the things you aren’t good at – here’s what to look for when shopping for vendors
• The 1 thing you should incorporate into your marketing mix to warm up prospects (83% of them prefer communicating with your company this way … yet few entrepreneurs use it)
• The secondary way to reach customers if you want to increase response to your snail-mail newsletter
• Which groups of people you should use voice broadcast to reach (hint: most organizations chose the wrong group every time … which is why so many people hate telemarketers)
• The bonus benefit of stick strategies that even your family will thank you for
• A nifty tool that lets new prospects know you appreciate their interest when you are too swamped to take their phone call
• How to show customers that your business is keeping pace with their needs, wants and demands … while still giving yourself what you need to recharge
• How to shorten the number of contacts your prospects need to recognize you … and the minimum number of times you need to contact prospects
• The #1 question you should be prepared to answer before interviewing a vendor
• 3 questions a vendor should be able to answer during an initial consultation … and 2 questions you should ask yourself to clarify whether a vendor is someone you want to work with
• The surprising – and most important – reason you want a vendor who is willing to fire you (tip: “the client is always right” is guaranteed to cause you huge problems)
• The 5-word response you want to hear from a vendor when there’s a problem (whenever you find one who knows these magic words … do anything you can to keep them)