Bernadette Schwerdt – Australian School Of Copywriters

Learn how to write words that sell and get paid to be creative.

Here’s why becoming a professional copywriter has never been more exciting.

It’s no secret that some of the world’s top novelists and screenwriters started their careers as copywriters – Fay Weldon, Peter Carey, Philip Adams, Di Morrisey, Salman Rushdie, Don DeLillo, Dorothy Sayers, to name just a few.

Sure, advertising was just a means to an end for most of them; a day job to keep them solvent until they were lucky enough to leave.

But their time in advertising wasn’t a waste: as copywriters they learned valuable lessons – how to write economically and on deadline; how to conduct research quickly and accurately; how to walk a mile in the shoes of another and how to vary pace, tone, and style on cue.

Not sure what copywriting is? That’s understandable. Most people don’t – that’s why it’s called the ‘secret occupation’. Copywriting is the art of writing words that sell, and the people who write the words are copywriters. We’re surrounded by copywriting, but most of the time we just don’t know it. TV commercials, radio commercials, websites, blogs, billboards, social media posts, brochures, packaging, signage – it’s all copy, it all sells something and someone has to write it – why not you?

If you’re tired of working for peanuts to support your creative endeavours, there is simply no better option than to become a professional copywriter. You get to write when you like, where you like, for whom you like, from home, with no overheads, staff or equipment needed. And best of all, you can make an outstanding income from it. This is the career opportunity you’ve been looking for. And yes, this career really does exist and yes, you can get started without any experience. This 5-part course will teach you how.

Why are we offering this course?

The course has been developed because we know that building confidence in your writing abilities is key to success. Maybe you are already a professional writer but don’t know the inside tricks on how to write copy that people will pay for. Perhaps you’ve been out of the writing game or the business world for a while (or forever!) and you’d like a refresher course to get those creative juices flowing again? Or maybe you’re already working as a copywriter but lack structure, templates and processes so it’s taking you longer to write copy than it should.

If any of these scenarios ring true, or you’d just like to challenge yourself, learn a new skill or become aware of the marketing forces that shape the way we consume, this course is for you.

Who will deliver the course?

The tutor for this course is Bernadette Schwerdt. She has trained some of Australia’s most successful freelance copywriters and knows exactly what it takes to become a successful copywriter. She brings to the table over 25 years of freelancing experience, decades working as a copywriter (she doesn’t just teach copywriting, she writes copy too so she knows exactly what traps to watch out for) and is a highly successful online entrepreneur who will show you how to realise your dream of getting paid to write.

Why learn how to become a freelance copywriter?

People love working as a freelance copywriter because there are few, if any, barriers to entry. You don’t have to pay for rent, staff, stock, franchise fees, overheads, or any of the usual costs associated with starting a business. And it doesn’t matter how old you are, how much experience you have or what you look like, because all clients care about is ‘can you write great copy!’

Best of all, you can get started straight away – all you need is a computer! It’s truly as simple as that. Sure, it’ll require effort and commitment but if you’re getting paid well to write for a living, you won’t even consider it work because it’ll be stimulating, challenging, and filled with variety.

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