Lawrence Bernstein – Made You Look: 527 Email Subject Lines That Dare You to Look Away

“How To (Almost) Guarantee Your Emails Get Opened…Read…and Acted Upon…Even While Your Customers Are Twittering, Skyping, Facebooking…and Bouncing Among 10 Browser Tabs”

Art is one of the sharpest marketers I know and he comes from a lineage of direct marketing and mail order stars. Heck, I’m convinced his dad read him Scientific Advertising instead of Winnie the Pooh as a bedtime story.

We’ve systematically put over 18,000 email marketing subject lines mailed over the past three years under our microscopes and compiled the 527 best.

The motivation for doing this was a simple one. As marketers who rely on email, we were committed to doing whatever it takes to get more of our emails opened…read…and acted upon.

And we’ve got no problem with you coming along for the ride, IF you meet the simple condition I’ll get to in a moment.

These are the “80/20 of the 80/20″ most compelling email marketing subject lines we’ve every laid eyes on. And once you get your hands on this email marketer’s battle manual, you’re certain to see a pop in your open rates.

So at this point, you may be wondering how we compiled these subject lines.

How did 2.7% of the 18,000+ email marketing subject lines pass our brutal criteria?

I wish I could tell you we had the all the open rate stats down to the one-hundredth of one percent. That would certainly be nice. But if someone possessed that kind of data across a broad swath of markets, they wouldn’t be sharing it, now would they?

But that doesn’t mean our standards weren’t Herculean.

We looked for specific subject lines and subject line templates that were repeated again-and-again. Oftentimes, they were used in multiple markets.

These were also subject lines that made us look!

The 527 email subject lines in “Made You Look” are broken down and categorized into 12 separate categories.

Need a subject line that conveys urgency?

Just click on the “urgency” category in the table of contents and you’ll be whisked to the section containing dozens of urgency subject lines like:

“Your invitation expires at 11:59 tonight – don’t miss out” (KCI Communications)

See how useful this can be? And you’re getting this across 12 big categories such as curiosity, the big benefit, the compelling question and controversy.

Basically, any email subject line appeal you can think of with all of the heavy lifting done for you…to maximize your open rates.

What will a paltry 10%-20% increase in your email open rates mean to your business? How about 50%?

For many marketers, a 10%-20% pop in open rates could translate to an immediate annual profit increase of 5 figures or more.

However, as you begin experimenting with these, you may discover that some will yield 50% or more.

If you’re a serious email marketer, “Made You Look” will become your tireless subject line writer’s “board of directors”…for you to turn to at a moment’s notice when you need a flash of brilliance.

Look, we’re not shoveling the I.M. %*#% here.

We want you to use this and profit from it because that’ll ensure bountiful positive feedback when we roll this out to the broader market…at a much higher price.

So with that in mind, we’re also adding the never before released 333-page mega-bonus, “Breakthrough Copywriting Templates.”

…Need a format template for an ad? You’ll find plenty in the first section.

…Stuck for a transition? Turn to page 210.

….Trouble crafting a killer close? Just go to page 267 and choose among dozens of examples of deal-closing copy.

They’re all in here. Thousands of copywriting templates.

Headline templates, guarantee templates, emotion words, P.S. templates, metaphor templates, bullets, first line of copy templates, sub-heads and much more!