Lena – Adventures In SEO

Lena – Adventures In SEO

It is a little different than most courses on the market, so let me explain what I mean by “instructor led.”

All course materials, including video lessons, are available on Day 1. The instructor-led portion is meant to help you walk through the material in a structured way and clear up any questions you have as you go along.

Participating in the “live” component is completely optional.

For the duration of the 6 weeks, you will be in an interactive Facebook group called Adventures in SEO Central where you can ask questions, receive feedback from other students and from me during my weekly office hours. 

Throughout these 6 weeks, I will also be in the group adding additional commentary to complement the lessons we’re covering that week and giving discussion question prompts to facilitate learning.

Once the 6-week live portion ends, you will have continued access to the course materials for the life of the course.

You will also be invited to a group for course alumni where you can continue discussions and help one another:

What’s covered in this course? Google and Pinterest keyword optimization. It is fairly equally split between the two. That’s because the two platforms are similar to rank for that many of the same principles apply to both.

This course teaches you how to optimize your content if you want to get solid traffic from Google, Pinterest, or both.

Course Curriculum

Welcome!

WELCOME!

COURSE TIMELINE

JOIN THE FACEBOOK GROUP!

COURSE PRE-WORK (IF YOU’RE NEW TO PINTEREST)

OFFICE HOURS

Module 1: Keyword Trees & The End of Pinterest 05:17

A BIRD’S EYE VIEW

THE LOGIC OF POPULAR CONTENT

PINTEREST KEYWORD TREES

KEYWORD TREE WORKSHEET

FINDING NEW KEYWORDS IN 10 MINS + THE GOOGLE VERSION OF PINTEREST INDEXING

NICHE TOPIC EXAMPLE

FINDING THE “END OF PINTEREST” PART 1 of 2…the ebook

FINDING THE “END OF PINTEREST” Part 2 of 2…the video + worksheet

HOW TO UPDATE OLD POSTS WITH NEW PINTEREST KEYWORDS

MASTER PINTEREST TRACKING SPREADSHEET

CHANGE LOG

Module 2: How to Combine Google + Pinterest Keyword Research 47:12

GOOGLE KEYWORD RESEARCH – WHAT WE’RE LOOKING FOR

VALIDATE YOUR CHANCES OF RANKING

THE HUNT FOR EVERYDAY PHRASES (CHEATSHEET)

EVERYDAY PHRASES KEYWORD RESEARCH TRAINING

TYPES OF POSTS THAT RANK ON PAGE 1 OF GOOGLE

GOOGLE KEYWORD BRAINSTORMING WORKSHEET

BRAINSTORMING A BROAD NICHE (DECLUTTERING EXAMPLE)

PLACES TO LOOK FOR GOOGLE KEYWORD SUGGESTIONS (CHECKLIST)

DRAFT BLOG POST TEMPLATE WITH KEYWORDS (MICROSOFT WORD)

Module 3: How to Optimize Your Posts for Google AND Pinterest 19:46

NARROWING DOWN YOUR KEYWORDS

KEYWORD OVERWHELM

WHERE TO PUT KEYWORDS IN YOUR POSTS (PDF)

WHAT INDEXING LOOKS LIKE ON VARIOUS PLATFORMS

DUAL OPTIMIZATION OVERVIEW

OPTIMIZATION CHECKLISTS {DOWNLOAD}

PRIORITIZING KEYWORDS VS POST LENGTH (FOR SEO PURPOSES)

HOW TO OPTIMIZE YOUR BLOG POST DRAFTS FOR GOOGLE

LET’S TALK IMAGE OPTIMIZATION

HOW TO OPTIMIZE FOR PINTEREST (EXAMPLE)

WHAT CAN YOU EXPECT FROM DUAL OPTIMIZATION?

WHAT TO DO IF GOOGLE + PINTEREST KEYWORDS DIFFER

IMMEDIATE INDEXING DEPENDS ON THIS

Module 4: Clickworthiness 09:25

INTRODUCTION TO CLICKABILITY

WHAT MAKES A POST SO DARN CLICKABLE?!

3 CHARACTERISTICS OF CLICK WORTHY CONTENT

THE SECRET TO CREATING COMPELLING CONTENT

3 WAYS TO KEEP YOUR BEST CONTENT PERFORMING WELL

Module 5: A Simple Repinning Strategy

THE ROLE PINTEREST PLAYS IN YOUR BUSINESS

3 PRINCIPLES OF PINTEREST TRAFFIC

TRACKING POWER PINS & SCHEDULING THEM OUT < 1 HR / WEEK

WHAT ABOUT LIVE PINNING?

BOARD ARCHITECTURE

SPLIT TESTING PINS FOR BETTER RESULTS

Bonus: The Income Module

WHAT KIND OF TRAFFIC DO YOU NEED TO MONETIZE YOUR WAY?

WHAT’S THE MAJOR DILEMMA?

Bonus: Niche Collaborations

HOW TO ACCESS THE FILE

Bonus: Seasonal Content Boost

SEASONAL HOLIDAY TRAFFIC BOOST

BEHIND THE SCENES – CHRISTMAS WISHLIST TRAFFIC ANALYSIS