On Inspiring and Executing Innovation – Harvard Business Review

Fresh ideas can mean big profits-but only if they make it to market and sell. If you need the best practices and ideas for creating and delivering new products and services-but don’t have time to find them-this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: decide which ideas are worth pursuing, adapt offerings from the developing world to wealthy markets, plan all-new ventures by testing and tweaking, tailor your efforts to meet customers’ most pressing needs, make inexpensive products on a vast scale, measure and improve innovation performance, and avoid classic pitfalls such as stifling innovation with rigid processes.

This collection includes these best-selling HBR articles: “Innovation’s Holy Grail,” “Stop the Innovation Wars,” “How GE Is Disrupting Itself,” “The Customer-Centered Innovation Map,” “The Innovation Value Chain,” “Is It Real? Can We Win? Is It Worth Doing? Managing Risk and Reward in an Innovation Portfolio,” “Innovation: The Classic Traps,” “Discovery-Driven Planning,” “The Discipline of Innovation,” and “Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things.”