Rich & Niche – Full Stack Marketing Funnels
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Rich & Niche – Full Stack Marketing Funnels
From entrepreneurial zero to digital marketing hero.
How I Turned Shiny Object Syndrome into a High-Income Skillset.
I remember when I was struggling as a freelancer…
I barely had any clients. I didn’t have enough money coming in so I was doing door-dash food delivery on the side.
At that time I was trying to offer some video creation services as well as the odd web design which I was only getting about $800 for. Truth be told, I was unsure of what to offer clients that they would actually pay for. I had learned a zillion different marketing techniques and tactics but how was I supposed to get paid well for all of this?
It took me about 5 years to understand what digital marketing really was and what clients actually wanted to pay for. Ultimately, I found that they mostly needed help generating more leads and also converting those leads into customers.
They needed a proper marketing funnel. They needed a way to get strangers to know about them, like them and trust them enough to make a purchase. They also needed a lot more traffic-generating content.
People who fail at digital marketing do so because they often use the wrong tactic at the wrong time.
They don’t know where their customer is in the buyer’s journey so their copywriting or their Facebook Ads fall flat.
Once I learned how to help a client design, build and optimize their marketing funnel I became their greatest asset. I realized that offering this as a service was truly potent in our era.
With a working funnel, it becomes very profitable to create online content and start running digital advertising campaigns.
This is how the “full-stack marketer” came to be.
Are you ready to stack some high-income skills?
12 Powerful Learning Outcomes You’ll Achieve from this program:
Learning Outcome #1
You’ll gain a foundational understanding of how digital marketing works today.
Learning Outcome #2
You’ll learn how to develop a complete online user experience so customers convert with ease.
Learning Outcome #3
You’ll learn high-impact copywriting frameworks that you can deploy on your sales pages.
Learning Outcome #4
You’ll learn both the art and the science of digital marketing and how to build brands online.
Learning Outcome #5
You’ll learn how to build end-to-end marketing campaigns that that you can turn on like a faucet.
Learning Outcome #6
You’ll learn the basics of building websites on WordPress and Webflow and you won’t need to know any “coding”.
Learning Outcome #7
You’ll learn which tools you need to build funnels and create content that don’t cost an arm and a leg.
Learning Outcome #8
You’ll learn the perfect recipe for high-converting lead magnets and how to deploy them on high-converting squeeze pages.
Learning Outcome #9
You’ll learn how to build your email list and take advantage of automation to help you scale your efforts online.
Learning Outcome #10
You’ll learn how to setup Google Analytics and track your traffic and funnel results with ease.
Learning Outcome #11
You’ll learn how to make high-impact funnel optimizations to watch your conversions soar.
Learning Outcome #12
You’ll learn the secrets to creating high-converting Facebook Ads with little-known split-testing methodologies.
If your future is freedom, then high-income skills like Funnel Building, Content Creation and Digital Advertising are critical assets.
The Full-Stack Digital Marketing Masterclass Curriculum:
Digital Marketing Theory
- Classical Marketing Theory
- The 4 P’s of Marketing
- Internet Branding
- Minimally Viable Products
- Digital Marketing 101
Designing Funnels
- Funnel Design Theory
- Funnel Design Process
- Project Discovery
- Muse Design
- Escape & Arrival
- User Experience (UX)
- 8-Step Customer Journey
- Marketing Funnel System Design
- Funnel Visualization
Building a Website
- Buying Domains
- DNS Settings
- Web Hosting 101
- Installing a WordPress Site
- Installing a WordPress Theme
- Best WordPress Plugins
Lead Magnets
- What is a lead magnet?
- 8 Keys to a Perfect lead Magnet
- Pain Killers vs Vitamins
- Escape & Arrival
- Before and After Copywriting
- The Best Friend Method
- Making Lead Magnets in Canva
- Lead Magnet Delivery
Copywriting That Works
- Writing for Reptiles
- Squeeze Page Copy
- How to Write Headlines
- Benefits Not Features
- The Call-To-Action
Creating Landing Pages
- How to set the squeeze page
- Simple Mobile Friendly Layouts
- Easy Image Mockups
- How to Embed Forms
Email Marketing
- Using a tool like Mailchimp
- Audience and Lists
- Your First Automated Email
- Embedding Forms
- Thank You Page Redirections
- How to Test the System
- Multi Email Automation
Google Analytics
- Google Analytics Walkthrough
- How to Gain Data-Driven Insights
- Setting up Conversion Goals
Conversion Rate Optimization
- Funnel Science
- How to Optimize for Optins
- How to Optimize for Email Open
- How to Optimize for Email Clicks
- How to Optimize for Purchases
- CRO Exercises
- Sales Page Development SOP
Online Traffic Sources
- Organic Search Traffic (SEO)
- Paid Traffic
- Referral Traffic
- Direct Traffic
- Social Traffic
- Traffic Strategy 101
Offering Funnels as a Service
- Project Management Tips
- Kartra vs WordPress
- Walkthrough my kartra Account
- How to sell funnels as a service
Digital Advertising Theory
- The Holy Grail of Digital Mktg
- The 4’m of every campaign
- Lead Gen Strategies
- Custom Audiences
- Conversion Tactics
- Awareness Strategies
- Messenger Ads & Chat Bots
Facebook Ads
- Setting up FB Business Manager
- Setting up a Tracking Pixel
- Using Custom Conversions
- Defining Target Audiences
- Facebook Ads vs Google Adwords
Your First FB Ad Campaign
- Project SOP Overview
- Writing a Campaign Brief
- Campaign Visualization
- Developing Your Ad Media
- Holy Grail Optimization
- Campaign Reporting
Content Marketing Theory
- The Basics of Content Marketing
- What is Thought Capital
- Content Marketing as a Service
- Brand Guidelines
- Video in a Social World
- Content Creation Systems
Content Creation Process
- Content Planning
- Content Creation Framework
- Content Writing and Editing
- Image Design Techniques
- Audiograms
- Video Clip Highlights
Platform Best Practices
- YouTube Best Practices
- Twitter Best Practices
- Instagram Best Practices
- Podcast Best Practices
- Linkedin Best Practices
Tools of the Trade
- Notion Content Management
- Canva Media Creation
- Hypefury Twitter Growth
- Planoly Instagram Growth
- Descript Text-Based Video Editor
- Publer Low Cost Social Mgmt
- Veed Video Wrappers & Captions
No-Code Web Development
- Building on WordPress
- Building on Webflow
- The basics of SEO
The only digital marketing training you’ll ever need.
The Masterclass is designed to teach you a complete agency-level workflow that you can package and sell or utilize to build your own brand, funnel and traffic source.
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