The Web Copywriter’s Clear Path to Profits – AWAI

The Web Copywriter’s Clear Path to Profits

“This is a winner! I was struggling to get my husband’s website completed. Then there they were, 7 clear and easy steps to optimize a website. Wow!
You cannot go wrong if you follow Pam’s 7-step optimization system.”

– Jacqueline Peters, Copywriter, Hollister, CA

Finally there’s a complete guide and toolkit that maps out 7 clear steps to optimizing conversions across an entire site.
In simple terms, this means more prospects will come to your client’s site, find what they need, and say “YES!” to your client’s products and solutions.

If you apply each step – all 7 of them in sequence – you will improve website performance for your clients.
Let me show you precisely what I mean …

The Web Copywriter’s Clear Path to Profits takes you through each step involved in making sure web pages help visitors know instantly:

• What your client offers
• How those products or services help solve their specific needs
• How your client’s solutions are clearly the BEST options available
• Where/how to get those solutions quickly and easily

The key to this system is that it helps you create clear content and a clear website path for visitors.

Here’s why clarity is so important …

Clear, optimized web content is the key to converting more of your client’s target prospects into buyers, qualified leads, subscribers, members, or other valued participants in their business.

It’s been proven that clear messages and structure play a big role in keeping prospects on a site or driving them away.

According to case studies conducted by MarketingExperiments.com, the Internet’s first unbiased optimization research laboratory:

Clear content can improve conversion rates by 69% or more.

An optimized landing page can improve conversion by 50-60%.

A more-effective call to action can increase conversion by 150%.

The only way to achieve this kind of clarity is to go through a systematic process with your client. One that outlines the most important information about the target prospect AND the client’s solutions.

This process helps you and your clients uncover each site’s potential for gold once you clearly identify and address what their prospects are really looking for online.

Pam explains why each step is important and how you can make the most of it.

“Can’t wait to get my own copy of this program!”

– Steve Coombes,StepUp Creative,Nashua, NH

With The Web Copywriter’s Clear Path to Profits, you’ll know how to guide your clients through critical considerations and decisions about creating websites that work, including:

• The value of site maps and knowing what goes on each web page
• The best way to work with web developers and graphic designers
• The value of approving page layouts before writing a single word of copy
• The huge differences between graphic design and design for the web user
• Identifying and addressing the challenge of optimizing a site for multiple audiences
• Navigating visitors through multi-page sites; getting them to their destinations quickly
• The pros and cons of pop-up boxes
• Appropriate, action-oriented links that convert more visitors into buyers
• The best way to identify search-engine keywords
• Analytics: the valuable insights they offer
• The “behind the scenes” copy for search engines
• All the other copy/content aspects of successful websites

You’ll be grateful to have this roadmap, because there’s no more guessing or confusion about what to do, or when to get approvals at various stages.

Your clients will be relieved as well, because a clear process provides reassurance. The entire web team will see you as their project leader, because you offer a methodical, step-by-step approach.

Order The Web Copywriter’s Clear Path to Profits Now

The end result?

Websites that work … and clients who think you’re a hero.
Let me be sure you understand the tremendous value of this program.

“Great program – a high five! With the 21-point checklist and ready-to-use templates, you can dissect a client’s website and give sound feedback on ways to improve it, even if you’re new to SEO copy. It’s fantastic!”

– Laurie Cauthen,Copywriter,Atlanta, GA

At each step in The Web Copywriter’s Clear Path to Profits, Pam helps you in the following ways:

• Defines each step in detail
• Includes examples and screen shots to make each point very clear
• Provides detailed worksheets you can use to get the necessary information from your clients
• Walks you through practice exercises, so you’re a pro in no time
• Explains web-content lingo and web-development terms, so you’ll be far more knowledgeable than most clients (and most other copywriters)
• Defines the various roles involved with web copywriting, such as the programmer, designer, and host … and how they all need to work with you to launch a successful site
• Provides copy tips she has compiled and adapted from several of the greatest web-content writers and analyzers working today
• Shows you how to present your copy in a format that clients will immediately understand

In addition, Pam provides you with all the web-client forms and documents she uses. This set of web-copywriter work templates is available in Word and PDF format for unlimited use.

This is the ONLY program that provides you witha clear path to web success every time.

There are a number of books, programs, e-newsletters, and online guides about different aspects of writing effective web content, but we have yet to find one that walks you through the entire process of working with clients.

One that makes sure you get the best information from your clients right up front.

One that helps you navigate them through the complex web-development language and landscape.

Or anything for helping you manage complex, multi-page, or multi-product sites, or even corporate sites.

Keep in mind that every time you work with clients, you’ll encounter all kinds of questions, such as …

• Where do we start?
• What’s our plan of attack?
• Which messages should come first?
• Why is “Welcome” NOT a good headline?
• How should we label those navigation buttons?
• Why can’t we have a giant Flash video on our home page?
• Who determines the web-page structure or layout?
• Where does the company president’s message go?
• Why do we need geographic information or town names in keywords?
• How do we coordinate with our web developer?
• What do we need to write a good product page?

The insights and tools in The Web Copywriter’s Clear Path to Profits will help you answer those questions and ensure complete clarity for everyone involved with your client’s project.
Quite simply, you’ll become a web expert in no time,leading the way to a whole new understanding ofwhy some websites work … and others don’t.

“The website map form alone is worth it.”

– Bob Bly,“America’s top copywriter,”McGraw-Hill

So are you ready to master the ins and outs of successful, optimized web content?

Are you ready to take a clear approach that clients will appreciate?
If you truly want to hit the ground running with every web project, don’t waste another minute!

The Web Copywriter’s Clear Path to Profits costs only $99. An incredibly small price to pay when you consider how much time you’ll save when working with web clients, and how much more money you’ll make thanks to your proven web-success track record.

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